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If you are a person who loves socializing or are aware of the power of social networking in terms of marketing and communication, you are going to admire this new Facebook initiative.

Facebook recently allowed more openness in its privacy features and now users can open their profile (or just a portion of it) for public view. That mean now you are able to go beyond the network you belong to and can open the selected portions or the full profile of yours to the public.

New option 'Everyone' in the drop down menu on the privacy page of the profile.

You are still able to control your privacy as you used to do it before. There’s nothing changed in the existing privacy settings. This is an additional setting for those of you who wish to share with a broader audience.

Facebook explains in it’s blog, “One of the top priorities at Facebook is offering privacy controls that let you choose exactly what you share with whom. We have largely focused on enabling you to give access to your profile to people you confirmed as friends and people in your networks. While these controls remain important and a priority for us, many of you have explained that you also want to open parts of your profile to a wider audience. Starting today, you can choose to make your profile and any of your content available to everyone on Facebook.”

From the marketing point of view, it’s a good news for the online marketers especially who are involved in Social Media Optimization. It will help users to network with each other. As far as I believe, most of the users will just public their interests and their professional abilities so that they can network with the the users who have same same interests or fall in the same domain.

Allowing more openness in privacy options is another move by Facebook to let more users interact with each other and engage them in more socializing or professional networking activities.

Inside Facebook reports that by allowing public view, the profiles will still not be available in search results. Also, there has been no change in the privacy options for the minors.

It can be considered another move by Facebook to counter Twitter’s openness for subscribing to follow the tweets of almost any Twitter user.

Facebook had recently updated its user interface which also resembles with Twitter in many ways.